Thursday, July 12, 2012

Life Is a Beach: Itsykini Caters to Many Moods

ONE bikini. Up to 10 different looks.

That’s what the convertible bikini, Itsykini, promises. Of course, there are other convertibles out there but most only provide three or four options. With Itsykini, created last year by Annie-Claude Toledano and on the market several months now, a few extras add up. It’s simple. By exchanging and arranging bows and straps the wearer can create numerous looks based on her (or his) mood. Itsykini gets its name from the Brian Hyland hit, “Itsy Bitsy.” (See video above).

Incidentally, swimwear is on the brain because Mercedes-Benz Fashion Week Swim jumps off in Miami for several days beginning next Thursday (19 July). Those bikinis and other swimwear to be shown over five days at what is believed by many to be the world’s largest swim industry event won’t be available until next year. Itsykini, on the otherhand, is available right now and doesn't make waves in the suitcase and beach bag.

Itsykinis in black and gold with exchangeable bows and straps in black, mink and multi. Photo from Itsykini.

The bikini itself is available in black, gold and silver and comes with four sets of bows and straps. Additional bows and straps – add-ons – are available in eye-popping colors such as lemon-yellow, turquoise, gold, multi, leopard, anis (chartreuse) and silver. In the collection, too, are a couple of bandeaus. One is black with a set of bows and straps in silver. The other is gold with lemon-yellow bows and straps. More modest gurls can suit up in a black one piece (both vintage and trend) that comes with two sets of bows. All-European affairs, the suits are designed in France and made in Portugal from the highest quality polyamide (80 percent, plus 100 percent polyamide lining) and elastane (20 percent).

According to company p.r., “The women who wear Itsykini have character and love to play and adapt their clothing to fit their ever changing mood and personality.”

Itsykini is available exclusively online at

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