Thursday, August 28, 2014

Victorinox I.N.O.X.: Despite Near Herculean Efforts to Kill It, the Watch Just Won't Die

The Victorinox I.N.O.X. watches tick away ensconced in a week-old block of ice. Photos by Yours Truly.

IN boiling water, it keeps its cool. Trapped in a block of ice, it is unfazed (and unfrozen) – not even shivering.

The Victorinox I.N.O.X. watch is no wimp. Indeed, it is an iron man. The new ticker made its North American debut last night at the Sir Stage 37 event hall in Manhattan's Midtown West.

Introducing the Victorinox I.N.O.X. suite.

Before unveiling the I.N.O.X. suite, timed to coincide with the 130th anniversary of Victorinox, the marketing folks talked it up with a video, featuring firefighters from Switzerland and members of the NYFD (New York Fire Department).

In attendance were NYFD firefighters, fire engines – in the house and curbside – and New York City Fire Commissioner Daniel Nigro. The crowd listened somewhat inattentively as the virtues of this three-watch series were ticked off.

The Victorinox I.N.O.X. watches may need washing from time to time, but perhaps not in the washing machine.

However, in the moment that video footage showing a tank running over the unbowed watch, a chorus of oohs and aahs swept across the showroom. It was rather incredible, reminiscent of years ago when a Mack truck ultimately – after a Herculean effort – destroyed a Volvo.

Two of the watches have a Monobloc Dial feature and one has a Signal Mode feature. All have a Quartz movement and are 43 millimeters in diameter. Their leather wrist bands come in black, muted green and muted blue.

Why are those I.N.O.X. watches in hot water? Because it is time for a coffee break, of course.

The I.N.O.X. family has more brawn than beauty, but this is a product from the makers of the Swiss Army knife, therefore more consideration and technology have been allocated for durability. Simply put, the watches have been designed to take their licks. As the Victorinox pr says, “(nearly) indestructible.”

It is no surprise, then, that an I.N.O.X. can weather the sustained turbulence of a mere washing machine.

Visit to learn more about I.N.O.X.

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