NYFW: The Shows Day 3 – Hanging Out at STYLE FashionWeek, or L.A. Knows How to Show Off

Some of the players on Day 3: Adam Lippes, Lacoste, Misha Nonoo, Jill Stuart, Noon by Noor, Emerging Designers Collective, Osklen, Dion Lee, Rebecca Minkoff, Herve Leger by Max Azria, Tibi, Tsion Rocks by Yvette Crocker, Skingraft, Mara Hoffman, Ji Oh, Christian Siriano, Francesca Liberatore, Designers’ Collective, Banana Republic, E Sosa, Santa Clara Moda, Chrisber’Y, Anthony Rubio, Marco Marco, Collina Strada, Monique Lhuillier, Frank B Hollywood, Baby Ghost, Altuzarra, Son Jung Wan, Amiat by Tamil Robinson Group

NOW this is the kind of energy that the Betsey Johnson show wanted yesterday (http://www.bit.ly/1invQoj) .

All her people needed to do was to contact Marco Morante’s people for the loan of his models. L.A has been in the house since Day 1 of fashion week and closed out STYLE FashionWeek on a very high-energy note with MM's S/S 2016 Marco Marco collection.

The latest collection mainly features looks in black and yellow from the designer’s three-year-old underwear line. Though scanty and skimpy, it is clear that he knows his way around underwear and, outerwear. He is a frequent consultant on “RuPaul’s Dra Race” and has dressed his share of celebs, including Nicki Minaj and Katy Perry.

Meanwhile, a bit of background on STYLE Fashion Week. In case you are unawares, Los Angeles has a fashion week. It’s young (2011) but has become hugely popular. If Yours Truly is not mistaken, STYLE FashionWeek makes its debut in New York City with the S/S 2016 season.

This particular dog-and pony show has been holding it down at Gotham Hall since Thursday. STYLE FashionWeek is a showcase for Los Angeles-based designers and essentially any designer who can pass muster who might wish to show under its umbrella.

It is clear on this last day of STYLE FashionWeek that Los Angeles isn’t afraid to make a little extra coin by inviting in the public – the paying public. This is also a business model that WME/IMG is toying with this season for New York Fashion Week: The Shows. Purists – who staunchly and stubbornly believe that fashion week, no matter how gussied up, is a tradeshow exclusively for media, buyers and tastemakers – are rendered nervous by this prospect.

Yet because fashion is uber-popular, a little walking-around money can be had by inviting regular folk willing to part with as little as $75 to see (shows) sip (wine) and savor (food). It went down for several hours yesterday at STYLE FashionWeek with the La Nuit en Rose Wine Festival (http://www.nuitrose.com).

By the time of the Marco Marco show, the crowd was sufficiently watered and fed and in want of some entertainment. It had it.

It was obvious from the opening moments of the show that a spectacle was brewing. Simply watch the videos dispersed throughout this dispatch and the meaning will become clear.

Santa Clara Moda

CLARA Edwards is a self-professed romantic. It informs her way of being and her design aesthetic. In her S/S 2016 Santa Clara Moda collection, the London-trained designer leans heavily on chiffon, gauze and lace. The result is frocks that have a quiet, timeless beauty.

Anthony Rubio post-show Step and Repeat

ANTHONY Rubio only showed his S/S 2016 women’s collection. Yet, many dogs were spotted on the step and repeat after his show yesterday during STYLE Fashion Week at Gotham Hall.

The designer also doesdoggie fashions.

On deck today, Day 4: Fashion Shenzen, Public School, Derek Lam, Rachel Zoe, Lie Sangbong, Jenny Packham, Ground Zero, Georgine, Prabal Gurang, Vivienne Hu, FTL Moda, Elie Tahari, Chloe Gosselin, Hood by Air, Tracy Reese, Nicopanda, LaQuan Smith, Thakoon, Designers’ Premier, Carmen Steffens, Diane von Furstenburg, Anna’s Loud, Wild, Alexandra Frida, Jonathan Simkhai, Edun, Georgine, Binzario Couture

Visit http://www.nyfw.com/ to learn more about New York Fashion Week: The Shows, including show information, videos and installations.