New Lancia Flavia Owns Red Carpet at Venice Film Fest

The Lees: Satchel, Spike, Jackson and Tonya attend a cocktail party (with Flavia in background) at Lancia Cafe after a screening of "Bad 25.” Photo by Vittorio Zunino Celotto/Getty Images.

Logging lots of hours on the red carpet at the 69th Venice Film Festival (http://www.labiennale.org/en/cinema/) and other places aren't stars like Kate Hudson and Spike Lee. It is a new version of Flavia, brought to the world by Italian automaker, Lancia.

The comely convertible (see photos above and below) is not only on the red carpet but the catwalk and in the Lancia Café area. It is almost omnipresent! These are some of the benefits of sponsorship, and Lancia has committed seven years to the VFF and doesn’t appear to be experiencing an itch.

Gabriele Muccino and Flavia outside Lancia Cafe. Photo by Tullio M. Puglia/Getty images.

One of the vehicle’s attributes that Lancia is talking up the most is its red Pelle Frau® Pieno Fiore leather seats and armrests created by master craft brand Poltrona Frau. Italians know their leather, and the Lancia Flavia is easy on the eyes for it.

Zac Efron attending the "At Any Price" premiere, with Flavia hanging back. Photo by Vittorio Zunino Celotto/Getty Images.

According to Lancia, Flavia has the advantages of a coupe but the sensations of a convertible – read: comfortable (reasonably spacious with decent backseat legroom) and fast for those who like to ride like the wind.

Lancia Flavia sees Kasia Smutniak off to "The Reluctant Fundamentalist" premiere. Photo by Vittorio Zunino Celotto/Getty Images.

The car has brawn, too – like the regular Flavia – most apparent in a 2.4 liter engine capable of 175 horsepower, a peak torque of 225Nm and a six-speed automatic transmission.

Kate Hudson and Matt Bellamy off to "The Reluctant Fundamentalist" premiere with the apparent blessings of the Flavia. Photo by Vittorio Zunino Celotto/Getty Images.

It comes equipped, too, with features that one expects from a 21st century car i.e,. four airbags, latest-generation Abs, multimedia system with navigation capabilities and the much-ballyhoed Boston acoustic sound system.

Lancia has not yet announced when this Flavia will be available for purchase or its price point. As a point of reference, the regular Flavia is 49.900 euros in Europe.

Visit http://www.lancia.com/ to learn more about Lancia Flavia.