
WHO can’t help but like Perry Ellis, that legendary purveyor of high quality men's and women's apparel, accessories, and fragrances? Especially when liking PE can spell something as meaningful as helping to clean up that awful Gulf Coast oil spill.
It’s quite simple, really. Facebook users, meaning most of the universe, can prompt a donation to the National Wildlife Federation’s Gulf Oil Spill Restoration Fund by “liking” Perry Ellis. For each of the first 10,000 new “likes” on the PE Facebook page, said company will donate $1 to the restoration fund, up to $10K.


Amen to that.
During Mercedes-Benz Fashion Week next month , PE is to recognize NWF’s restoration work but is tightlipped about what precisely that entails. Perhaps, Yours Truly will see for herself on 13 September - that is if she is invited. Later this year when its cool to cold in New York and around 67 or 70 degrees in South Louisiana, Florida and Georgia, PE will journey to the Gulf coast to shoot its Spring 2011 campaign - a company first.
Learn more about Project Beach at the Perry Ellis Facebook page at http://www.facebook.com/PerryEllis; about the National Wildlife Federation at www.nwf.org.
Back in N'Hood and Convenient to Famed Train

IS it one’s fertile imagination or is H&M opening and reopening stores all over the place?
Could this be a leading indicator that The Great Recession is loosening its stranglehold on the economy? One can hope; one can pray.
Yesterday a.m., it happened in Soho. Yours Truly was not present. She was, however, Uptown in Harlem for a pretty grand reopening of two sleek, spacious, well-lit floors decked out in the very product that has made H&M a major go-to brand for everything on trend and well within the confines of small budgets.
The joint is jumpin’ and the fish are bitin’. Or rather partygoers are bitin’ the fish, specifically fried catfish nuggets (w/a smashing sauce) from Sylvia’s. The famed eatery and Harlem Institution brings it, too, with fried mac&cheese balls amongst other delectables, including a pork thing that had a strong salad-ey vibe.
Speaking of delectables besides the product, with which H&M is parting for 25 percent less than usual, plus offering various re-opening day promotions. It's also putting gift cards into the hands of members of the Boys & Girls Club of Harlem, as well as making a grant to that worthy organization.
Speaking of, there is Ger Duany looking as beautiful as the day I fist clapped eyes on him a few years ago on the Buckler runway. One’s heart is going pitter patter …

Speaking of Harlem, my male colleague and I take a numbered train to H&M against my better suggestion. It’s closer, he insists. We board the Express train at Times Square - that is whichever is the 1, 2 or 3. It feels a lot like a local to me but I don’t say anything. When he leaves Harlem for a Missoni party at the Standard Hotel (Meatpacking District), I learn later that he gets the A train.
“I was downtown in less than 20 minutes. I can’t believe how fast I got to 59th street,” said he. “You are so right; the A train is much faster.”
Word: Take the A train!
Learn more about Deejay Mirandom at http://www.mirandom.com/; Boys & Girls Club of Harlem at http://www.harlembgc.org/.
Oh Happy Day! for Betsey (and for Me)

IS that a pink Cadillac parked outside the Betsey Johnson boutique in Soho?
Yours Truly whizzes by so fast she doesn’t get a good look. The pink, though, is unmistakable. The first sight I see is young ladies in hot pink sleeveless dresses. Inside, more young ladies gadabout in tutus and other girly attire. Just as I walk in a pink girl is coming toward me with a tray of chocolate brownies with a raspberry on top. I’ve arrived too late to have a massive cupcake with pink frosting.
Who’s that on the mike? None other than herself - BJ. She’s thanking her fans and followers for coming out to help celebrate her birthday today, 11 Aug. Last year, she celebrated in part by journeying to each of her four Manhattan stores. “It was a zoo,” one of her people gave me to know a couple weeks back when I phoned with my unnecessary RSVP.
Soon, she’s done jawing and is taking photos with a knot of admirers.
I need to talk to BJ. I do some fast, sweet-talking, and the young Michigan-born (like me!) p.r. maven promises to see what she can do. We Michigan girls are a capable bunch. Before BJ dashes out of the store and into her Betseymobile, I have my audience.
“Happy Birthday, my birthday is August 2,” I gush.
“Happy Birthday, BJ says.
Then we say, “Cheese!”
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