
Two questions have the fashion world abuzz: What kind of party will Yves Saint Laurent, the label throw tonight in New York for the world premiere of the latest version of Opium? And, um, where is the party?
The answers to these questions are as closely held as high-level state secrets.
What great marketing! What a simply brilliant way to create buzz around a product and event. The last time Opium made a big splash was in 2000 with the infamous and award-winning poster featuring model Sophie Dahl. The people in the war room at YSL have also been feeding the public curiosity mill at www.whatisyouropium.com. “A thousand inspirations lead to one creation. This week, Yves Saint Laurent reveals a new scent. Visit daily as we reveal what inspired us. Tell us what inspires you,” visitors are encouraged to do after watching a daily video about Opium.

It is Erik, however, who perfectly captures the sentiments of the body politic: “I wanna go!!!”
The last couple of weeks New York has seen enough e-mail, text and phone call activity to give the likes AT&T worries about its ability to handle all the traffic. No one can call in enough favors on this one. Many of the fashion elite are clueless about any serious element of the party. And the precious few with invitations have been sworn to secrecy, only parroting information already in the public domain: the deejays are Alexa Chung/Alexandra Richards and Cobrasnake is the official photographer. The celebrity guest list is also a mystery, creating alerts for Cher, Grace Jones and Loulou de la Falaise Klossowski, muse of YSL the man. It seems the most information that anybody has is what YSL has deigned to disclose: “Like Yves Saint Laurent’s addictive new fragrance, the world premiere party promises to be a captivating blend of ingredients. Months in the making but only one day away, the extraordinary event is the realization of hundreds of inspirations.”

What is amusing in all of this frenzy is virtually no one is talking about the actual scent. FYI, at its base is stuff like amber and vanilla. Jasmine and myrrh have a hold on its heart, and at the top is lily of the valley and mandarin.
No doubt, tomorrow the world will know the whos and whyfores. For now we know the party is at 9; the build up has been massive, and we are not invited.
Visit www.yslbeautyus.com for more information about Opium.
Havaianas' Ode to World Cup Fans

GOAL!!! Almost a week into the 2010 FIFA World Cup, the commemorative Havaianas teams flip flops are leaving Barneys at a good clip, my friends there give me to know.


The Brazilian team Havaianas are the biggest sellers among the 17 countries represented in the line, behind the United States and England.

Meanwhile, regardless of his country of choice, the Barneys guy no doubt walked away with a pair of $24 Brazilian sandals that “feel supple and soft, yet highly durable” and are inspired by Hawaii and Japan in heart and sole.
Visit Havaianas at http://usa.havaianas.com/ and Barneys at www.barneys.com.
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